Heiner Evanschitzky

Heiner Evanschitzky

Professor and Chair of Marketing

Heiner is Professor and Chair of Marketing at Aston Business School. Previously, he worked as Assistant and Associate Professor at the Marketing Centre at Muenster University (Germany) and as Professor of Marketing at the University of Strathclyde. 

Over the years Heiner has had over 150 articles and chapters published in specialist journals and proceedings, notably in the field's leading Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of Service Research.

Heiner currently serves as Associate Editor of the British Journal of Management. He is on the editorial board of the Journal of Service Research, Journal of Business Research and Industrial Marketing Management and is founder-editor of the book series Applied Marketing Science.

Research Interests

Heiner’s research investigates interesting and relevant problems with an attempt to develop impactful conclusions. The current focus primarily lies in Retail Marketing/Management where he focuses on issues around store atmospherics, customer (value) management, research on satisfaction and loyalty, relationship marketing, franchising, and myopic marketing management.

Teaching Activity

Heiner teaches topics around (Retail) Marketing Management as well as Quantitative Methods.