Markus is professor and chair in marketing at Aston Business School. Before joining Aston University, he worked as professor of marketing at Newcastle University Business School (UK). He was also a faculty member at University of Dortmund (Germany), Ramkhamhaeng University (TH), and University of Muenster (Germany). During the last years, he was invited as visiting professor at University of Alabama (USA), Florida Atlantic University (USA), and Curtin University (AUS). His research interests are related to service and retail marketing/management and he is particularly interested in new service technologies, international service marketing, retailing strategies, online retailing, consumer/retail shopper behaviour, and relationship marketing. He regularly works together with international firms on joint research and consulting projects, including BMW, Borussia Dortmund, Claas, Dr. Oetker, Henkel-Ecolab, KarstadtQuelle Bank, Karstadt Warenhaus, McDonald's, Mercedes-Benz, Merck, Procter and Gamble, Robert Bosch, and T-Mobile International among many others. Markus is regularly invited as keynote speaker on international conferences.
Markus has published 170 articles in established journals, books, and proceedings including the Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Psychology and Marketing, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. He frequently reviews articles for journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Product Innovation Management, and British Journal of Management. Markus also serves as a member of the Editorial Review Board of Journal of Service Research and Journal of Business Research. His research is regularly awarded with best paper awards. Markus received the prestigious 2017 “Best Article Award” of the Journal of Service Research. He was also ranked 9th in the 2017 retail ranking identifying leading retailing authors (Ketron et al. 2017). Recently, his research was awarded with the 2018 Best Short Paper Award of the International Conference on Information Systems. One of his articles was also voted as the First-runner up of the 2019 Davidson Award for the best article published in the Journal of Retailing in 2018.
2016 – 2019: Director of the Aston Centre for Retailing, Aston University.
2016 – Date: Professor of Marketing, Aston Business School, Aston University.
2015: Visiting Professor, School of Marketing, Curtin Business School, Curtin University.
2014: Visiting Professor, Marketing Department, College of Business, Florida Atlantic University.
2012 – 2016: Director of the Service Marketing Research Group, Newcastle University Business School, Newcastle University.
2012 – 2016: Professor of Marketing, Newcastle University Business School, Newcastle University.
2009: Visiting scholar, Faculty for Management and Marketing, University of Alabama.
2008 – 2012: Assistant Professor, TU Dortmund University, Germany.
2004 – 2007: PhD candidate, University of Muenster.
- Junior Professor of Marketing, TU Dortmund University, Germany.
- PhD in Business Administration, University of Muenster, Germany.
- Fellow of the Higher Education Academy (HEA).