Improve your understanding of how to use data to inform strategic decision-making at Aston University. Our flagship distance learning MSc Business Analytics programme welcomes professionals from all disciplines seeking to develop the knowledge and technological skills that are in high demand by organisations around the world. Prepare for a successful career as you work through practical business applications, study relevant case studies and gain hands-on experience with today’s most in-demand technologies.


Admission Requirements

To enter one of the online programmes in the MSc Business Analytics Suite, you should possess a good UK honours degree (minimum lower second class) or an equivalent overseas degree recognised by Aston University. All applicants must submit the following:

  • Official academic transcript(s) of your grades to date
  • Two written recommendations, preferably at least one academic referee
  • Current CV
  • International students: An official academic transcript, with an official English translation

The MSc Business Analytics degrees are highly technical analytics programmes. As such, a relevant quantitative undergraduate or master’s degree is preferred. We will also consider applicants with a non-quantitative degree if you have relevant work experience or alternative quantitative qualifications.

Preferred Degrees Include:

  • Accounting and Finance
  • Engineering
  • Business Informatics
  • Computer Science
  • Economics
  • Information Systems
  • Mathematics

Acceptable Alternative Qualifications Include:

  • Chartered Engineer or similar professional qualification
  • Advanced programming skills (C++, Java, Python, or R)
  • Statistics
  • Data Analysis
  • Machine Learning
  • Analytical software experience (SAP, SPSS, or SAS)

Language Requirements

International students must meet English language requirements outlined below or an equivalent English language qualification recognised by Aston University. 

  • TOEFL: A minimum score of 93
  • IELTS: An overall minimum score of 6.5, with a minimum of 6.0 for each individual IELTS skill

Download our programme guide

Module Overview - Decision Models


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Big Data for Decision Making (15 credits)

This module will equip you with the skills needed to successfully handle and analyse big data with the aim of supporting an organisation’s decision making process.

Finance Pathway

Strategic Management Accounting - BFK503

Master the strategic tools and techniques accounting managers use to plan and control a range of international organisations in the private, public and not-for-profit sectors and the behavioural problems encountered during the process.


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Business Analytics in Practice (15 credits)

The module aims to familiarise you with a number of predictive and prescriptive business analytics techniques that will be able to apply in different sectors such as marketing analytics, finance analytics and others.

Data Mining and Web Analytics (15 credits)

This module will familiarise you with the data mining techniques with a particular focus on your application to social media data.

Effective Management Consultancy (15 credits)

This module will help you to understand different approaches to consulting projects. You will explore what is good and what is bad consulting practise. It will also prepare you to carry out successful consulting projects within organisations, either as an external consultant or as a line manager given a one-off problem-solving task.

Entrepreneurship Pathway

Legal Challenges: Starting an Innovative Business - BSK513

This module aims to provide students with an understanding of intellectual property law, copyright, patents, trademarks, designs and know-how. The module will allow them to recognise what intellectual property rights exist, who owns the rights, how to protect them and how to enforce them.


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Global Business Pathway
International Operations - BNK523

Gain awareness of the range of issues that, within an international context, constitute a holistic approach to the design and management of operations systems taking into considerations their social and environmental impacts.

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International Marketing Management - BMK533

Develop insight into the special requirements for successfully conducting international marketing activities. Evaluate the impact of environmental changes on international marketing strategies.


Organisational Development Pathway

Learning and Talent Development - BHK535

Understand how different management functions can be enhanced through human resource development (HRD) initiatives and how HRD relates to business strategy and effectiveness.


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