Britain is projected to create an average of 56,000 big data jobs annually through 2020, with the rest of the world following suit. We expect graduates of the MSc in Business Analytics online programme to have the competencies to fill vital analytics roles, either broadening career options within an existing function or advancing into leadership.

Some positions available with this degree include Business Analyst, Data Analyst, Data and Analytics Manager, and more.

Contact us to learn more about your potential career outcomes post graduation.

Big Data for Decision Making

Examine large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other information for managerial business decision making. Learn to employ Big Data software packages, machine-learning algorithms, text analytics and predictive modelling.

Finance Pathway

Strategic Management Accounting - BFK503

Master the strategic tools and techniques accounting managers use to plan and control a range of international organisations in the private, public and not-for-profit sectors and the behavioural problems encountered during the process.


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Business Analytics in Practice

Explore and learn how to apply predictive business analytics techniques, advanced statistical models, marketing models and financial analytics that drive a better informed decision-making process.

Data Mining and Web Analytics

Explore neural networks, predictive models and data mining techniques and their usage in uncovering data patterns, regularities and trends. Develop an understanding of the data available on the web and its value to business intelligence by applying data mining methods to solve real-world problems.

Decision Models

Use modelling concepts to turn real-world problems into mathematical and spreadsheet models that can aid in rational decision-making across many business scenarios. Topics include linear programming, integer programming, decision trees, multi-objective decision making and more.

Descriptive Analytics

Learn about descriptive and inferential statistical methods for extracting meaningful information from data, and develop visualisation techniques (e.g. dashboards and infographics) for displaying and summarising information.

Effective Management Consultancy

Understand different approaches to best-practice consulting including Hard and Soft Systems methodology and how to complete successful consulting projects – either as an external investigator or line manager. Understand how to structure problems and explore the realities and characteristics of today’s consulting industry.

Performance Analytics

Use analytical methods such as Data Envelopment Analysis (DEA) and econometrics to derive benchmarks, targets and measures of efficiency and productivity in complex multi-output/multi-input environments. Develop use of specialised software to carry out comparative efficiency assessment.

Software for Analytics

Learn the basic skills and tools needed to develop software solutions to analyse Big Data. Grow as a data analytics expert through hands-on work with established software packages such as R, Python, SQL and their related languages.  

Entrepreneurship Pathway

Legal Challenges: Starting an Innovative Business - BSK513

This module aims to provide students with an understanding of intellectual property law, copyright, patents, trademarks, designs and know-how. The module will allow them to recognise what intellectual property rights exist, who owns the rights, how to protect them and how to enforce them.


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Global Business Pathway
International Operations - BNK523

Gain awareness of the range of issues that, within an international context, constitute a holistic approach to the design and management of operations systems taking into considerations their social and environmental impacts.

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International Marketing Management - BMK533

Develop insight into the special requirements for successfully conducting international marketing activities. Evaluate the impact of environmental changes on international marketing strategies.


Organisational Development Pathway

Learning and Talent Development - BHK535

Understand how different management functions can be enhanced through human resource development (HRD) initiatives and how HRD relates to business strategy and effectiveness.


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